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by Claes Fornell : The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

ISBN : #0230604064 | Date : 2008-11-25

Description :

PDF-5eb31 | In our service economy, the most important asset is tough to quantify: a company’s relationship with its customers. In this must-read examination of customer relations, Claes Fornell draws out a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and includin… The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference


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Marketing Promotional Strategy Vocational Business PDF Aa49cc33d

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by Darren Gelder : Marketing & Promotional Strategy (Vocational Business)

ISBN : #0748771115 | Date : 2003-04

Description :

PDF-01fd2 | This title contains a range of case studies and activities, illustrating how businesses respond to internal and external changes. It is fully up-to-date to meet the requirements of the latest specifications. Each text is an affordable unit is for post-16 students who require resources for individual core modules. They are also suitable to support individual modules of any post-16 courses containin… Marketing & Promotional Strategy (Vocational Business)


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[Pub.82msK] Marketing & Promotional Strategy (Vocational Business) PDF | by Darren Gelder


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Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series) PDF




by Tony. Cram : Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series)

ISBN : #0273706136 | Date : 2005-12-30

Description :

PDF-a716f | The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.  At no time has effective pricing been more significant. Buyers are getting stronger, markets more transpare… Smarter Pricing: How to Capture More Value In Your Market (Financial Times) (Financial Times Series)


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Business Gamification Dummies Kris Duggan PDF 7aed2c662

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by Kris Duggan : Business Gamification For Dummies

ISBN : #1118466934 | Date : 2013-02-04

Description :

PDF-e23b0 | The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (m… Business Gamification For Dummies


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Business Gamification For Dummies by by Kris Duggan

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Direct Marketing Success Business Strategy PDF 6423dbe33

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Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy) PDF




by Freeman F. Gosden : Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)

ISBN : #0471822140 | Date : 1985-10-21

Description :

PDF-662be | For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the “how” and the “why” of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increa… Direct Marketing Success: What Works and Why (Wiley Series on Business Strategy)


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Agenda Every Business Dominate Decade PDF 8dc9d3106

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by Michael Hammer : The Agenda: What Every Business Must Do to Dominate the Decade

ISBN : #1400047730 | Date : 2003-04-22

Description :

PDF-647f2 | New rules for the new game:the ideas that every business needs to win in the customer economyIn The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operati… The Agenda: What Every Business Must Do to Dominate the Decade


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HBRs Must Reads 2018 G PDF 2ef274dad

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HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L PDF




: HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L

ISBN : #1633693066 | Date : 2017-10-31

Description :

PDF-729b4 | The definitive management ideas of the year from Harvard Business Review.Includes the definitive ideas of the year, all in one place, selected by HBR’s editors.Gives readers the opportunity to catch up on a year’s worth of recent ideas from HBR quickly-or collect articles over time.Includes articles on leadership, strategy, and management by top thinkers in business today.Audience: Leaders and asp… HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L


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by Ron Rice : Building Relationships that Last a Lifetime: How to Flourish in Life by Putting People First

ISBN : #1935391658 | Date : 2012-12-05

Description :

PDF-bbcdb | In Building Relationships That Last a Lifetime, Ron Rice reveals the secrets he has learned in his fascinating, entrepreneurial journey to success. He examines the key strategies he used to identify, develop,and maintain both professional and personal relationships over the course of his career. Beginning as a traveling salesman, Rice navigated up through business opportunities and relationships … Building Relationships that Last a Lifetime: How to Flourish in Life by Putting People First


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Summary Marketing Review Analysis Meerman Ebook PDF 895f9ad2f

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by BusinessNews Publishing : Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-6b4e5 | The must-read summary of David M. Scott’s book: “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly”.This complete summary of the ideas from David M. Scott’s book “The New Rules of Marketing and PR” describes how, at one time, the only realistic way you could reach potential customers was to use expensive advertis… Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book


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International Marketing Strategy CIM Companions PDF 1312a041e

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by The CIM : International Marketing Strategy (CIM Companions)

ISBN : #0902130897 | Date : 2002-09-05

Description :

PDF-881a9 | … International Marketing Strategy (CIM Companions)


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